HUSH

HUSH/LISTEN An Augmented Reality Record

 

Role: Senior Producer
Agency: HUSH
Client: HUSH

 

Toward the end of 2019, the HUSH team set out to listen more – to each other, to our friends and collaborators, and to the clients we work with every day.

We asked ourselves if we could use this process of listening to create something aesthetically and conceptually new. Could we engage our community to create a piece of work that’s as unique and diverse as its creators?

We asked our team to tell us about all the places they’ve called home and the music that defined them there. We used the geographical and musical history data to design a “record” of our collective experience that can be played through Instagram’s Spark AR platform.

 
 
 

“With its sleek, minimal aesthetic inspired by actual vinyl records, [it] provides a unique audiovisual experience, one which HUSH intends to evolve and expand beyond the data of its internal team.”

  Read it in Dexigner